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What's your goal today?

Create an  exceptional  digital customer experience

We facilitate the digital transformation of your services, products, and processes from start to finish to enhance your customers’ journey.

Optimize the  performance  of your digital activities

We simplify the integration of digital and automation into your operations to help you seize current technological opportunities.

Build an  innovative  digital culture

We help you build a culture and strengthen the skills that empower your team to grow and adapt to new realities.

Curious?

What We Offer!

Our best-known approaches

Business Design

Considering a project? Business design structures and clarifies context, highlights opportunities, and simplifies the deployment of business strategies. You will navigate ambiguity confidently, gain stakeholder buy-in, and pre-validate the feasibility of your initiatives.

Design Sprint

The Design Sprint is your shortcut to innovation. In just five days, you'll explore new ideas, tackle your key challenges, develop prototypes, and test solutions. It’s a quick and effective way to boost growth and accelerate decision-making.

Foresight (Futures Thinking)

Strategic foresight is your compass in an ever-changing world. It enables you to anticipate trends, identify emerging opportunities, and steer your business with a clear vision of the future. An essential asset to stay ahead.
Discover all services (9)

We don't want to know...

...but we want to see it!

A bit of everything Workshops Trainings Conferences

Thirst for learning?

In an ideal world, we’d always be available and you’d have an unlimited budget. ;-)

But hey... We can also teach you our tricks! If you're curious: a one-hour conference. If you want to understand: it will take the whole day. Want to become a pro? That's a week-long intensive, followed by mentoring.

Discover the trainings (7)
Who are they?
Around 2012, the two &friends began working together at a major digital agency in Quebec. There was clearly a fit, and more and more special projects were entrusted to them. Through these projects, they learned and developed new ways to collaborate, design solutions, and plan for the future.
In 2021, they reunited after several years and realized that, now more than ever, businesses need to evolve their ways of collaborating. The rest is under construction. There will undoubtedly be more &friends joining the duo, as the goal is collective. Stay tuned!

Hello,

I thought about simply copying my LinkedIn bio here, but I figured you deserved better. Creativity and the world of business have always fascinated me (I always pictured myself in Mad Men), and I have a big soft spot for literature. I live in Montreal, prefer in-person workshops over online meetings, and when it comes to discussing a project, a drink is just right.

Éric Letarte
Digital Facilitator and Designer

Hey,

Well, after copy-pasting my LinkedIn bio, I read Eric’s… and rewrote everything. So, I’m the jack of all trades on the team. Yes, I do facilitation, branding, UX, UI, quick prototyping, user research, photography, illustration, video editing, climbing, biking, and more. I even dabbled in HTML and CSS for this website. I always have that desire to break down everything I do to understand how it works. It's a handy obsession—especially when it comes time to help you.

Jean-Sébastien Daigle
Facilitator, Designer, and Gentleman

Are they credible?

Not to brag, but we weren't born yesterday either. On the usual metrics, we have a combined 19 years of experience creating, leading, and facilitating collaborative workshops. We’ve been fortunate to be trained internationally by the industry's best (Google, Berlin Design Sprint Academy, etc.). Google even selected us in 2021 as one of the top 50 facilitators worldwide to participate in Relay (we’ll tell you more later). In business design, JS has been part of Intersection Group's core team since 2019, and Eric is one of Canada's first official mentors. And most importantly, we work daily with many brilliant people who trust us.

Our LinkedIn

Let's clarify some buzzwords

Design Thinking

It’s a human-centered problem-solving process that works best when executed in full. It may not be the fastest route from point A to point B, but it’s the ideal approach if you want to avoid finding a good solution to the wrong problem—or vice versa.

Business Design

Business Design is to your projects what UX Design is to a website: who would risk doing without it? Yes, it's an emerging approach. No, you can’t just run your business like it’s 1982. Yes, we’re here to help.

Workshops

If there’s no participant engagement, it’s not a workshop. If no work gets done, it’s not a workshop. If there’s no clear outcome, it’s not a workshop. A consultant talking for three hours in front of a PowerPoint isn’t a workshop. We even asked ChatGPT-4 what it thought—and it agrees.

Co-creation & Innovation

Because nothing says “innovation” like gathering a group of people, stirring in a mix of half-formed ideas and—voilà—hoping a revolutionary product magically appears! We don’t do that.

They warmed our hearts

Futures thinking, does that ring a bell? It’s an approach and set of tools that let you imagine potential futures using weak signals that, over time, become drivers of change and transform our societies and activities. It’s absolutely fascinating—and far from just reading tea leaves!

— Christian Ruel, Vice President, Finance & Administration, Montreal Convention Center

We had the chance to work with &friends on a customer experience project related to our call centers. We were impressed by the structure, method, and depth of their approach. Not only did they come equipped with several tools and templates we hadn’t known about (and we know over a hundred), but they also demonstrated a solid understanding of the challenges that arise when an innovation project needs clarification before execution.

— Maxime Blackburn-Boulianne, Advisor – Innovative Methods and Customer Voice, Hydro-Québec

Excellent collaboration with Eric and JS, who successfully led co-creation workshops on a complex topic for our company. They are creative, attentive to our needs, flexible, available, and excellent educators. They managed to demystify important challenges while making the workshops and trainings entertaining with their unique approach!

— Stéphanie Bessette, Marketing Advisor – Innovative Strategies and Methods, Hydro-Québec

Contact

For a chat, it's here

Where do we work?
Europe, America
French, English
By Email
allo@andfriends.ca