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KPI is Behaviour.
It’s a phrase I often repeat, but had never actually taken the time to write down. Just yesterday, I was discussing business models with a client. And as often happens, the takeaway was simple: a…
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EOS Traction taught me what design hadn’t taught me…
My Journey from Graphic Designer to Enterprise Designer (and What I Learned Along the Way) When I started in graphic design, I was making logos, posters, books. Then the internet arrived. Web editing, interfaces, UX,…
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Design Sprint & AI: Exploring Business Opportunities Before You Invest
Artificial Intelligence can accelerate almost anything — but not everything deserves to be accelerated.Before investing in platforms, models, and integrations, there’s a crucial step that most organizations skip: exploration. That’s where the Design Sprint becomes…
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Boardroom Adventure: Learning Enterprise Design Through Play
How do you teach complex ideas about strategy, collaboration, and transformation — without putting people to sleep? That’s the question that led us to create Boardroom Adventure, a serious game designed to help teams experience…
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When AI Becomes Strategic (and Not Just a Gadget)
For several years, organizations have been experimenting with artificial intelligence.Chatbots, automation, image recognition, predictive dashboards — the list keeps growing. But too often, these initiatives remain isolated.They impress for a moment… then fade into the…
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Website or App Redesign: Redo Everything… or Redo It Smarter?
For over twenty years, we’ve helped organizations redesign their digital platforms — websites, apps, intranets, portals, and everything in between. And after all this time, one thing hasn’t changed: the reflex to tear everything down…
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SMEs and Mid-Sized Companies: Starting with AI Without an Army of Data Scientists
Artificial intelligence fascinates, excites, and intimidates.For many small and mid-sized organizations, it still feels like something reserved for tech giants — companies that can afford entire teams of experts and vast amounts of data. But…
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MNHQ: Building a Connected Visitor Experience That Makes Sense
How do you create the most connected visitor experience possible — without turning the museum into a gadget showroom?That was the challenge facing the Musée National de l’Histoire du Québec (MNHQ) when it decided to…
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Always Stuck on the Last Mile: Making the Value Chain Visible
Everything was supposed to work.The plan was solid, the roadmap was followed, the project had even been declared a success.And yet… somewhere between the last meeting and the customer’s hands, value didn’t make it through.…
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A Roadmap ≠ A Strategy: Ordering Bets and Dependencies
It’s tempting to believe that a roadmap equals a strategy.The boxes are aligned, the deadlines are clear, and the Gantt chart looks reassuringly full. But a roadmap is only a list of things to do…
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CX Overloaded with Tools: Diagnose the Frictions Before Buying More
Customer Experience (CX) has become the favorite field of experimentation for new technologies.Every month, a new platform promises to improve satisfaction, automate responses, or predict needs. But behind the dashboards, chatbots, and CRM upgrades, many…
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Transformation That Exhausts: Building a Sustainable and Measurable Rhythm
Every organization is transforming — digital, cultural, strategic, operational.But after a few years, the same pattern appears: teams are tired, priorities pile up, and projects lose momentum. Transformation fatigue isn’t a lack of motivation.It’s the…
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Design Sprint, but Strategic: Avoid the Brilliant, Useless Prototype
The Design Sprint has become a staple in the innovation world. In five days, you can go from an idea to a tested prototype.It’s fast, creative, and energizing — but also, too often, disconnected from…
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Costly Silos: Seven Conversations to Get Everyone Back on the Same Map
In every organization, silos form naturally.Departments focus on their own priorities, projects multiply, and communication starts to fade between teams. It’s not a lack of goodwill — it’s simply the way complexity grows.The problem is…
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AI Proofs of Concept That Don’t Scale
It starts with enthusiasm.A team launches a pilot project in AI — a promising use case, a small dataset, some initial results that look impressive in a presentation. Everyone nods, curious and optimistic. Six months…