Category: Opinions

Design Sprint & AI: Exploring Business Opportunities Before You Invest

Artificial Intelligence can accelerate almost anything — but not everything deserves to be accelerated.Before investing in platforms, models, and integrations, there’s a crucial step that most organizations skip: exploration. That’s where the Design Sprint becomes…
Boardroom Adventure: Learning Enterprise Design Through Play

How do you teach complex ideas about strategy, collaboration, and transformation — without putting people to sleep? That’s the question that led us to create Boardroom Adventure, a serious game designed to help teams experience…
When AI Becomes Strategic (and Not Just a Gadget)

For several years, organizations have been experimenting with artificial intelligence.Chatbots, automation, image recognition, predictive dashboards — the list keeps growing. But too often, these initiatives remain isolated.They impress for a moment… then fade into the…
Website or App Redesign: Redo Everything… or Redo It Smarter?

For over twenty years, we’ve helped organizations redesign their digital platforms — websites, apps, intranets, portals, and everything in between. And after all this time, one thing hasn’t changed: the reflex to tear everything down…
SMEs and Mid-Sized Companies: Starting with AI Without an Army of Data Scientists

Artificial intelligence fascinates, excites, and intimidates.For many small and mid-sized organizations, it still feels like something reserved for tech giants — companies that can afford entire teams of experts and vast amounts of data. But…
MNHQ: Building a Connected Visitor Experience That Makes Sense

How do you create the most connected visitor experience possible — without turning the museum into a gadget showroom?That was the challenge facing the Musée National de l’Histoire du Québec (MNHQ) when it decided to…
Always Stuck on the Last Mile: Making the Value Chain Visible

Everything was supposed to work.The plan was solid, the roadmap was followed, the project had even been declared a success.And yet… somewhere between the last meeting and the customer’s hands, value didn’t make it through.…
A Roadmap ≠ A Strategy: Ordering Bets and Dependencies

It’s tempting to believe that a roadmap equals a strategy.The boxes are aligned, the deadlines are clear, and the Gantt chart looks reassuringly full. But a roadmap is only a list of things to do…
CX Overloaded with Tools: Diagnose the Frictions Before Buying More

Customer Experience (CX) has become the favorite field of experimentation for new technologies.Every month, a new platform promises to improve satisfaction, automate responses, or predict needs. But behind the dashboards, chatbots, and CRM upgrades, many…
Transformation That Exhausts: Building a Sustainable and Measurable Rhythm

Every organization is transforming — digital, cultural, strategic, operational.But after a few years, the same pattern appears: teams are tired, priorities pile up, and projects lose momentum. Transformation fatigue isn’t a lack of motivation.It’s the…
Design Sprint, but Strategic: Avoid the Brilliant, Useless Prototype

The Design Sprint has become a staple in the innovation world. In five days, you can go from an idea to a tested prototype.It’s fast, creative, and energizing — but also, too often, disconnected from…
Costly Silos: Seven Conversations to Get Everyone Back on the Same Map

In every organization, silos form naturally.Departments focus on their own priorities, projects multiply, and communication starts to fade between teams. It’s not a lack of goodwill — it’s simply the way complexity grows.The problem is…
AI Proofs of Concept That Don’t Scale

It starts with enthusiasm.A team launches a pilot project in AI — a promising use case, a small dataset, some initial results that look impressive in a presentation. Everyone nods, curious and optimistic. Six months…
Too Many Initiatives, Not Enough Impact

From strategic plans to transformation programs, most organizations are full of projects. New ideas are launched every quarter, new roadmaps are drawn, new tools are deployed.Yet, despite all this activity, the overall impact often remains…
Coopetition and Superheroes

Are you more like Captain America, Hulk, and Iron Man — or more like San Goku, Monkey D. Luffy, and Naruto? I’m not trying to make a cheap internet quiz or boost engagement with emoji…